{FJ}Media
2026 · Service Overview
Web Partner for Local Businesses

What you're
actually paying for.

This isn't a $29 Wix subscription. It's a custom site, the plumbing behind it, and one person who owns it end to end — sized to your revenue, shipped in 48 hours.

Ownership
Yours — all of it
Code, domain, data, Google profile. No subscription to anything I provide.
Speed
48 hours
Deposit locks the build. Live before most agencies send their first invoice.
Built for you
Not a theme
Custom code. No Wix. No Shopify. No templates.
TIER 01
Launch
Clean presence. Custom site, mobile-ready, on Google.
TIER 02 · ⭐
Foundation
Launch + lead capture, email alerts, SEO, Google Maps.
TIER 03
Authority
Foundation + 6 months managed. Scoreboard + content swaps.
fjmedia.ca · Winnipeg, MB
Prepared for: __________________
01
{FJ}Media
01 · The math on doing it yourself
Why not just Wix it

Cheap up front.
Expensive across three years.

Most owners look at $29/month and think it's the bargain. Run the math on time, rent, and the work you didn't know had to happen — the math flips.

Path A · DIY / Wix
You, on your weekends.
Or you, never getting around to it.
Your time
40–80 hours
Learning a builder, picking a template, writing copy, wrestling with images.
Subscription rent
$612 – $1,400
$17–$39/mo × 36 months. You pay forever. You own nothing.
Template trap
400+ look-alikes
The same theme running on hundreds of other Winnipeg sites.
Hidden plumbing
Missing by default
Schema, meta, Google Business sync, form reliability, mobile edge cases.
Path B · FJMedia
Me, on a 48-hour clock.
You, back to running the business.
Your time
30 minutes
One fit call. Photos, logo, a few words. I handle the rest.
One-time fee
Sized to revenue
Priced against the lift the site drives. Not the hours I spend building it.
Built for you
One of one
Custom design, custom copy, your photos. Nothing running on another business.
Plumbing, handled
Live on day one
Schema, meta, Google Business, reliable forms, mobile tested.
DIY isn't cheaper. It's delayed and thinner. Paid in weekends, monthly rent, and customers who bounced off a site that looked like everyone else's.
Sources · Wix pricing: wix.com/upgrade  ·  Squarespace pricing: squarespace.com/pricing  ·  Retrieved April 2026.
02
{FJ}Media
02 · What I'm actually doing
The invisible work

What's happening
behind the build.

A site isn't one thing — it's fifteen. Most owners never see this list. You're paying for every item on it.

01
Design
Before a line of code
Layout from scratch
Your sections, your flow. Not a drag-and-drop theme.
Copy that sells
I write the headlines and body. You don't stare at a blank box.
Photo direction
Which photos help, which hurt. Cropping, order, pairing.
02
Build
Custom code, every page
Custom HTML/CSS
No theme. No builder. Fast, clean, nothing extra.
Mobile tested
iPhone, Android, tablet, desktop. Every screen.
Forms that notify you
Contact / booking form wired to email. Inquiries hit your inbox on submit.
03
Setup
The plumbing Wix skips
On-page SEO
Title tags, meta, Open Graph, schema. Google knows who you are.
Google Business Profile
Set up or optimized. Pin, hours, photos, category — live in local search.
Analytics wired in
Traffic, sources, pages read. Real data, not theory.
04
Launch
The part that goes live
Domain + DNS
Your address pointed at the live site. HTTPS from day one.
Speed checks
Images compressed, fonts trimmed, scripts minimized. Loads on 4G.
QA pass
Every link, every form, every button — tested before customers see it.
05
Watch
After launch — the part nobody includes
Free changes window
30 days to 6 months of edits on me. No meter.
Monitoring
Forms and uptime watched. I see breaks before you do.
One person to call
Not a ticket. Not a bot. Same number every time.
03
{FJ}Media
03 · The three tiers
Fight camp, three depths

Same work.
Different depth.

Every tier includes the build and the plumbing on page 3. What changes is how much of the ongoing work I own after launch. Pick the one your revenue can back.

TIER 01
Launch
"You're in the ring."
Solo operators and small shops. No site yet, or one that's embarrassing to send people to.
  • Includes
  • 5–7 page custom site
  • Mobile, tablet, desktop
  • Contact form → your inbox
  • Domain + hosting wired
  • Indexable on Google
  • After launch
  • 30 days of free changes
TIER 03
Authority
"Full camp behind you."
Multi-staff or multi-location. You want the site managed — no DIY, no forgetting about it.
  • Everything in Foundation, plus
  • Analytics + monthly scoreboard
  • Seasonal content swaps (menus, pricing, photos)
  • Local SEO monitoring
  • Priority support · 24 hr response
  • Quarterly strategy sit-down
  • After launch
  • 6 months of managed maintenance
Pricing
Quoted on the 15-min fit call — sized to your revenue.
Ships in
48 hours from deposit.
After the included window
Keep me on.
Or don't.
Keep It Running · $75/mo
Month to month. Cancel anytime.
Hosting, SSL, and domain kept alive. Minor edits when you need them. The site stays healthy without you thinking about it.
Most picked
Keep It Growing · $175/mo
Month to month. Cancel anytime.
Running plus monthly analytics, SEO tweaks, GBP management, and seasonal content swaps. The site gets better each month.
Own Your Market · $350/mo
Month to month. Cancel anytime.
Growing plus a monthly 1-on-1, 4 social posts/mo, competitor monitoring, and ad strategy. I grow your business, not just your site.
04
{FJ}Media
04 · Why it costs what it costs
Pricing logic

You're paying for
what it brings back.

Not hours. A cut of the revenue lift the site drives over three years. That's why the price lives on a fit call — I need your numbers first.

The rule of thumb
Roughly 10% of the annual revenue lift the site is expected to drive.

Two extra customers a month at your margin — that's the number the site is worth. Price is a slice of that, paid once. Not rent forever.

Why no list price
A $400/yr side hustle and a $500K shop shouldn't pay the same.

Same build, different backing. Quoting blind is how agencies overcharge small ops and underdeliver to bigger ones.

Agency
$5,000 – $10,000
4–8 weeks. Deposit up front. You're a project number.
Wix / Squarespace
$17 – $39 / month
Forever. Templates. You own nothing.
FJMedia
Fair · One-time
Sized to your revenue. You own all of it.
The compound
2 extra customers a month × 36 months = your payback window.
Run the math with your own average ticket. Most builds pay back in the first quarter, then work free for the next 2.75 years.
Example A · Bakery
Two extra orders a month at $50.
Monthly lift+$100
Annual lift+$1,200
Three-year lift+$3,600
Site pays for itself inside year one.
Example B · Auto detailing
Two extra jobs a month at $250.
Monthly lift+$500
Annual lift+$6,000
Three-year lift+$18,000
Site pays for itself in month three.
Sources · Wix + Squarespace pricing: wix.com/upgrade, squarespace.com/pricing (retrieved April 2026)  ·  Agency range: general industry observation — ranges vary by shop  ·  10% revenue-lift: FJMedia internal pricing rule.
05
{FJ}Media
05 · What you own after
Ownership, not rent

Your site.
Actually yours.

When we're done, nothing about this site runs on my permission. Here's what you walk away with.

01
The code
Every file. Yours to keep, move, or hand off. Nothing locked behind my login.
02
The domain
Registered in your name, on your account. If we ever part ways, the address stays yours.
03
The data
Every lead, every form submission — in your Google Sheet, on your account. Export it, move it, keep it.
04
The Google profile
Your Business Profile, under your login. I optimize it, you own it. Reviews, photos, hours — all yours.
The lock-in tax
Stop paying Wix / Shopify — your site disappears.
Subscription lapses, site goes dark. Three years of work, gone. The content lived on their servers the whole time.
Stop paying me — your site keeps running.
Hosting yours. Domain yours. Retainer ends, the site doesn't. That's the difference between renting and owning.
HANDOFF KIT
Credentials doc
Every login — registrar, hosting, Google, analytics. One page, in your inbox.
HANDOFF KIT
Site backup
Full zip of the site files. Next developer picks up where I left off — no rebuild.
HANDOFF KIT
Walkthrough video
10 minutes. Scoreboard, where leads land, how to swap a photo yourself.
Delivered as one email on launch day.
06
{FJ}Media
06 · What happens next
From call to live

Three days.
That's the whole thing.

Most agencies take a month to send an invoice. This is the full timeline — call to live site on your domain.

01
The fit call Day 0 · 15 min
Revenue, margin, what the site needs to do. Real number before you hang up. Quote good for 7 days.
02
Your 30 minutes Day 1 · Intake
Logo, photos, a few sentences. Email or shared folder. That's your job done.
03
The build Day 1–2 · 48 hrs
Design, copy, build, forms wired, Google profile set, every screen checked. Preview link when it's done.
04
The handoff Day 3 · Live
Domain pointed. HTTPS on. Analytics ticking. Walkthrough — forms, scoreboard, where leads land.
05
The window 30 days – 6 months
Free changes window opens day one. Typo, photo swap, new section — text me. No meter.
Commitment 01
If I'm not the fit, I say so on the call.
Wrong stage, wrong niche, wrong budget — I tell you on the call. No proposal theater.
Commitment 02
One person on the build. Same person after.
No account manager, no junior handoff. Same number for quote, build, and the year after launch.
Commitment 03
Deposit + balance. No subscriptions from me.
Half to lock, half on launch. Retainer is month to month — no yearly lock-in.
Built by one person. Shipped at one standard.
— James Diaz · FJMedia
Book the fit call